Tourismus

Tourism is one of the main pillars of the state of Schleswig-Holstein.

Tourism is one of the main pillars of the state - almost 10 % of the gross domestic product (GDP) is generated by tourism.

With its exceptional topography - the land between the seas - and its relatively well-developed tourism infrastructure, Schleswig-Holstein has a good chance of facing up to national and international competition. However, this requires a clear value profile that fits Schleswig-Holstein:

Schleswig-Holstein ...
... is nature-oriented and offers harmony and inner peace,
... is not eccentric and overly hedonistic,
... is of high quality and modern.

This value proposition addresses the economically interesting target groups for Schleswig-Holstein: "new families" with small children and medium to high incomes, "best agers" aged 56 to 75 and the target group of "discerning connoisseurs".

In addition to the natural offerings, the tourist infrastructure has a significant impact on how guests perceive and rate the vacation destination.

The short and medium-term goal is to realign the key tourism infrastructures: accommodation, "water's edge" and town planning and the regionally coordinated range of excursion destinations and bad weather alternatives to target groups and to develop and expand them in line with the market.

Schleswig-Holstein should present itself as a maritime vacation and adventure destination with quality tourism. This requires a stronger "valorization" of the maritime potential. This can only succeed if local structures are optimized and resources and financial means are released for the improvement and adaptation of key tourism infrastructures.

The state supports these adaptation processes with a coordinated funding policy. As part of the Future Economy Program (ZPW), 44 million euros are available for this purpose from the European Regional Development Fund. These funds are supplemented by funds from the joint task "Improvement of the regional economic structure" (GRW) and state funds.

Further information can be found on the website of the Ministry of Economics, Transport, Labor, Technology and Tourism of the State of Schleswig-Holstein (MWVATT).