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Be it on television, in magazines or on billboards - advertising is part of everyday life. However, advertising motifs and commercials do not always adhere to the limits that apply to advertising. If you see a motif that you think is discriminatory or harmful to young people, you can complain to the German Advertising Council, which was founded by the Central Association of the German Advertising Industry.

• Criticized advertising motif or a brief description of it

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If you have seen such a motif, you can contact the German Advertising Council in writing or by e-mail. In order for your complaint to be examined, you must send the criticized advertising motif or a description of it and explain why you consider the motif to be discriminatory or harmful to young people.

The Advertising Council will examine your complaint. If it agrees, the Advertising Council will contact the company advertising with the motif. If the company does not withdraw the motif, the Advertising Council can issue a reprimand and publish it.

Note: A reprimand issued by the German Advertising Council is not associated with any further sanctions (e.g. fines), but is considered to be damaging to the company's image.

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Contact the German Advertising Council.